Minister's Message

Welcome to the Yukon Tourism Development Strategy engagement process.

The time is right to take tourism to the next level. To explore what is possible and decide together how we get there.

Our goal is to develop a Yukon strategy – not a Yukon government strategy.

It all starts with you.

It is important that everyone sees themselves in this new vision going forward.

So share your thoughts. Get involved. We want to hear from you.

Together, we will develop a made in Yukon strategy to sustainably grow tourism in the territory.

Jeanie Dendys

Minister of Tourism and Culture

About this project

The Government of Yukon is committed to supporting a strong and growing tourism sector because we all benefit when the industry succeeds. This is why we are working to develop a new Yukon Tourism Development Strategy to sustainably grow tourism in Yukon.

At the end of July 2017, a roundtable was held as a first step towards creating the Yukon Tourism Development Strategy. The turnout was strong – 49 individuals representing 11 organizations, one municipality, seven First Nation Governments, three First Nation Development Corporations and five Yukon government departments participated.

A key takeaway from the roundtable was the recommendation to create a Steering Committee to help guide and move the strategy forward. Government acted on this recommendation, and the committee met for the first time on November 17, 2017. For more information about the Steering Committee and its members, click on the People tab.

The Winter Tourism Summit on December 8, 2017 was the next step in the Yukon Tourism Development Strategy process. At the Summit, participants engaged in discussions about the challenges, opportunities and trends facing the industry. A summary of what was heard at the Summit will be posted in the Documents tab in the coming weeks. This valuable information will feed into the Yukon Tourism Development Strategy.

Participants at the Summit also had the opportunity to pilot the Yukon Tourism Development Strategy public engagement module, and share their thoughts about how it could be improved. This feedback was integrated into the engagement prior to its launch.

From February to April 13, 2018, through a series of community engagements and through an online platform, Yukoners will be invited to share their thoughts on sustainably growing tourism in the territory. This feedback will help inform the Yukon Tourism Development Strategy. We look forward to sharing more details about the community engagement schedule in the coming weeks.

The collaborative public engagement process will help bring together differing views on how to sustainably grow tourism in the Yukon and demonstrate where there is alignment. The Yukon Tourism Development Strategy will outline this alignment in a high level strategy for the future. Our goal is to develop a final Strategy that all Yukoners can see themselves in.

How can I get involved?


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Community Engagement Sessions

Join us at a community engagement session to share your thoughts in person

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Take the online survey

Share your thoughts in writing through our online survey.

The survey is now closed

What can I expect?

At the conclusion of each community engagement, we will report out on what was heard. These reports, along with responses to the survey questions, will provide the foundation upon which the Yukon Tourism Development Strategy will be built.

Once a draft Strategy has been produced, it will be shared with Steering Committee members and the organizations they represent, and First Nations Governments, for review. After this review, the document will be posted on this website for public comment. The Steering Committee will then submit a recommended strategy to the Yukon government for final review and approval.

The final strategy is expected to be released later in the year. This document will guide the development of future action plans on key strategic priorities.











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