This project was migrated to a new website in February 2020. To read the What We Heard report please visit the new site by clicking here:

How we're developing the Creative and Cultural Industries Strategy



Our goal is to develop a multi-year, action-focused strategy targeted specifically on the growth and development of Yukon’s creative and cultural industries.

Get involved:

Phase 2 – Fall 2019

Take our survey

Take our survey online until November 30 to add your voice. If you would like to request a paper copy, email or phone: 867-332-3670 or download the PDF.

Attend a meeting

This fall, we are hosting facilitated meetings in communities across Yukon to gather input to inform the development of the strategy. Options to give feedback online or through paper submissions are also available if you prefer, or if you can’t attend the meetings.

If you have questions, email or phone: 867-332-3670.


We will share what we learned during these sessions in a What We Heard report later this year. 

This strategy needs to be effective and relevant for those it is meant to support. Our goal is to connect with those who work in the creative and cultural industries, as well as various governments, to hear ideas about how to sustainably grow and develop these industries in Yukon. 

We are also incorporating research on best practices from across Canada and ensuring the strategy considers and includes elements to support diversity and inclusivity.

The departments of Tourism and Culture, Economic Development, and Education are preparing this strategy, with guidance from the Women’s Directorate.

Final Strategy – Winter 2019/20

The draft strategy will be shared for feedback and comments before it is finalized.

Past Phases:

Phase 1 – Spring/Summer 2019

Research report: This information provides an overview of the current state and demographic composition of the creative and cultural industries in Yukon and across Canada. View the report highlights. The full report is available in English; to request a copy, email or phone: 867-667-8383.

Sector engagement session: A day-long public engagement session on May 3, 2019 brought together the sector to examine the existing supports available, priorities, challenges and opportunities to ultimately determine goals and outcomes for the strategy. Input from this session is guiding the engagement process.

What are the creative and cultural industries?

The creative and cultural industries are a distinct and important part of Yukon’s culture, providing economic as well as social benefits to the territory. 

These industries are quite diverse, but essentially include all industries which generate cultural, artistic or heritage products and content for consumers and marketplaces. A working definition of creative and cultural industries is helpful in understanding the scope for this project: 

1: the production or reproduction, promotion, distribution and commercialization of goods, services and activities of content derived from cultural, artistic or heritage origins

2: includes, but is not limited to, sound recording, visual and applied arts, crafting, audio-visual and interactive media, film, photography, graphic design, architecture, live performance, theatre, written and published works, sounds and lighting technicians, heritage and libraries as well as the labour force and institutions required to support them


Culture: Value in Our Lives, Value in Our Economy

Learn more about the importance of culture to the Canadian economy. Video includes the latest figures for culture Gross Domestic Product (GDP) and jobs.


Video length: 00:01:58

Transcript | Watch on YouTube

Culture Satellite Account – Government of Canada. (2018). Culture: Value in Our Lives, Value in Our Economy. Retrieved on March 25, 2019. Retrieved from


The creative and cultural industries in Yukon

The cultural industries are a direct contributor to Yukon’s economy and are poised for growth. According to Statistics Canada, Yukon's culture GDP was $58.4 million in 2017, a 2.8% increase from the previous year, and amounted to 2.1% of the total territorial economy. For comparison, Canada’s culture GDP totalled $53.1 billion in 2017, a 1.8% increase from the previous year, and accounted for 2.7% of Canada’s total economy.


Culture Satellite Account – Government of Canada. (2019) Culture Gross Domestic Product and Jobs, Detailed Figures for 2017. Retrieved on September 19, 2019. Retrieved from


Culture Satellite Account – Government of Canada. (2019). Culture Gross Domestic Products and Jobs, Detailed Figures for 2017. Retrieved on June 20, 2019. Retrieved from


Culture’s contribution of 2.1% in Yukon’s economy compared to 2.7% in Canada’s shows that there is significant potential for Yukon to grow this sector. A prosperous creative and cultural industries sector would not only strengthen our creative community, but also contribute to the development of other sectors such as tourism, small business, manufacturing and education.