Marketing and communications are critical to success in bringing creative and cultural products to consumers and growing the sector. Creating the right product, setting the right price, identifying the right market, understanding export challenges and opportunities, and undertaking effective promotion are essential considerations for the long term stability of those retailing cultural products and services.
Looking ahead for the next 10 years, what would you like to see in place that would make a positive impact on your ability to market or promote your work?
If you would prefer to send us your thoughts privately, please email your responses to TC-CCIS-ENGAGE@gov.yk.ca. Thank you for participating.