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Thursday, May 2, 2019 - 11:15

Discussion Question 1 – Marketing

Marketing and communications are critical to success in bringing creative and cultural products to consumers and growing the sector.  Creating the right product, setting the right price, identifying the right market, understanding export challenges and opportunities, and undertaking effective promotion are essential considerations for the long term stability of those retailing cultural products and services.

 

Looking ahead for the next 10 years, what would you like to see in place that would make a positive impact on your ability to market or promote your work?

 

If you would prefer to send us your thoughts privately, please email your responses to TC-CCIS-ENGAGE@gov.yk.ca. Thank you for participating.

Keshah Austin
Communication & Engagement Intern

Comments

Annie Avery
Friday, May 17, 2019 - 09:32
In the music industry, marketing is now done with film/video. The biggest single thing that could happen is a simple fund/opportunity where musicians could make a short promotional video. This has been tried, with great results, but we need more of it available. Music Yukon could even be the administrator of this opportunity. Funding does not necessarily have to cover 100% of costs, as cost sharing with artists can ensure commitment.
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Thursday, May 2, 2019 - 10:49

Discussion Question 2 – Development

Development encompasses the infrastructure and tools needed to support the sector. Development refers to training, skill building, financing, or work at a certain phase of completion. Development references the beginnings of growth for the maker or the product. Support for creative talent, innovation, and risk are at the heart of development and are foundational pieces in fostering a strong creative and cultural industries sector.

What key development supports do you think would contribute to a healthy and prosperous sector for years to come?

If you would prefer to send us your thoughts privately, please email your responses to TC-CCIS-ENGAGE@gov.yk.ca. Thank you for participating.

Keshah Austin
Communication & Engagement Intern

Comments

Annie Avery
Friday, May 17, 2019 - 09:51
Encouraging and engaging young artists, and potential artists is key to ensuring that there is growth in the sector. For example, the Wood Street MADD programs have been part and parcel of the dance schools, music teachers, and drama productions. As more elementary students are shown these programs, they have more to aspire to. There are many examples of successes in the sector because of these programs. Getting out to communities is not so successful. Consistent and longer lasting support for rural programs could make a difference. Examples could include longer lasting support for violin programs in rural areas. Five years could be considered a minimum for trying a rural music or drama program.
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Thursday, May 2, 2019 - 10:48

Discussion Question 3 – Technology

As a tool to create, communicate, engage consumers and audiences, and complete transactions, technology and digital platforms have had a transformative impact on the Creative and Cultural Industries. Technology, and specifically digital technology, interacts with all aspects of the cultural value chain and is a major driver in modern innovation. 

 

What is your highest priority in relation to technology and your work in the sector?

 

If you would prefer to send us your thoughts privately, please email your responses to TC-CCIS-ENGAGE@gov.yk.ca. Thank you for participating.

Keshah Austin
Communication & Engagement Intern

Comments

Annie Avery
Friday, May 17, 2019 - 09:57
My highest priority regarding technology and my work would be adding film to my music. Opportunities to learn how to do this would be recommended. There are sound recording studios, but not so many places to edit film and sound together.
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Thursday, May 2, 2019 - 10:47

Discussion Question 4 – Diversity

Yukon has a diverse population and it is important that all members of the community are free to maximize their potential, share their talents, and participate in the Creative and Cultural Industries. Creating products, programs and services that are inclusive and confront barriers to participation, accessibility and capacity will lead to flexibility and long term sustainability in the sector. 

 

What challenges are associated with inclusivity, accessibility and diversity in the creative and cultural industries in the Yukon?

 

If you would prefer to send us your thoughts privately, please email your responses to TC-CCIS-ENGAGE@gov.yk.ca. Thank you for participating.

Keshah Austin
Communication & Engagement Intern

Comments

Annie Avery
Friday, May 17, 2019 - 10:08
Challenges of distance across the territory are certaintly paramount. Challenges also occur with the application process for rural and new Canadians when seeking funding. I don't have any specific solutions, but know that a friendly face can make a huge difference. Artists are usually insecure, and distrustful of bureaucracy.
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Thursday, May 2, 2019 - 10:46

Discussion Question 5 - Open question

Do you have any further comments or suggestions for the development of a Creative and Cultural Industries strategy?

 

If you would prefer to send us your thoughts privately, please email your responses to TC-CCIS-ENGAGE@gov.yk.ca. Thank you for participating.

Keshah Austin
Communication & Engagement Intern

Comments

Annie Avery
Friday, May 17, 2019 - 10:27
Ultimately simplifying processes to help artists engage in accessing assistance. It is time to rethink how the Film and Sound Commission works. Rooms of file folders full of receipts that need to be checked is not the most efficient way of handling funding. Running Music Yukon on a shoestring budget but expecting it to be a mover and shaker in the industry for all of western Canada is difficult. There seem to be more employees in the cultural sector, but is there more funding going directly to artists ? Musicians are being paid up to 50% less than they were 30 years ago for the same employment. Artists are being asked to work for "exposure". Putting the artist or creator at the top of the food chain does not always happen, especially in the music industry.
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